The online advertising industry is behind comprehensive illegal collection and , research from the Norwegian Consumer Council shows.
How consumers are exploited by the adtech industry – and what we are doing to make it stop.
As part of an ongoing collaboration with the digital consumer rights team at the Norwegian Consumer Council, two researchers from mnemonic have carried out an in-depth investigation into how mobile applications share data with third parties for advertising purposes. The results show that personal data is shared widely within the advertising ecosystem.
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